Last Updated: February 14, 2025
Tapstitch ("we," "our," or "the Site") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, share, and protect your Personal Data when you visit www.tapstitch.com (the "Site") or make a purchase. It also outlines your rights regarding your data under applicable privacy laws.
1. Information We Collect & How We Use It
We collect the following types of Personal Data when you interact with our Site:
Device & Browsing Information
- Examples: IP address, web browser version, time zone, cookies, device ID, pages viewed, search terms, and interactions with the Site.
- Purpose: To optimize website performance, conduct analytics, and enhance security.
- Source: Automatically collected via cookies, log files, web beacons, and tracking technologies.
Order & Account Information
- Examples: Name, billing/shipping address, email, phone number, payment details (processed via third-party providers; we do not store full card details).
- Purpose: To process transactions, fulfill orders, provide support, and prevent fraud.
- Source: Collected when you place an order, create an account, or contact support.
Customer Support & User-Generated Content
- Examples: Support inquiries, uploaded files, design preferences, chat logs, and feedback.
- Purpose: To improve service quality and assist with customer requests.
2. Sharing Your Personal Data
We share your Personal Data with trusted service providers to process payments, deliver products, and provide customer support. This includes:
- Payment Processors: Stripe, PayPal, or other secure third-party payment gateways.
- Shipping Partners: Logistics providers necessary for order fulfillment.
- Analytics & Advertising: Google Analytics, Facebook Ads, and other marketing partners (see Section 3 - Advertising & Tracking for opt-out options).
- Legal Compliance: If required by law, we may disclose data in response to subpoenas, law enforcement requests, or fraud investigations.
We do not sell your Personal Data to third parties.
3. Behavioral Advertising & Tracking
We use cookies and tracking technologies to provide personalized ads and analyze site interactions. Opt-Out Options:
- Google Ads: Google Ad Preferences
- Facebook Ads: Facebook Ad Settings
- Bing Ads: Microsoft Ad Opt-Out
- Industry-Wide Opt-Out: Digital Advertising Alliance
4. Lawful Basis for Processing (GDPR & EEA Residents)
For users in the European Economic Area (EEA), we process Personal Data based on:
- Contractual necessity: To fulfill purchases and provide services.
- Legal obligations: Compliance with tax, fraud prevention, and regulatory requirements.
- Legitimate interests: To improve services and prevent fraud, unless these override your rights.
- Consent: For email marketing and targeted advertising (with the option to unsubscribe at any time).
5. Data Retention & Your Rights
We retain your Personal Data as long as necessary for legal and business purposes. If you request data deletion, we will process it within 7 days, ensuring backups are also removed where feasible.
Your Rights (GDPR & CPRA/CCPA)
- Access & Portability: Request a copy of your stored data.
- Correction & Updates: Modify inaccurate information.
- Erasure (“Right to be Forgotten”): Request deletion of your data.
- Opt-Out of Sale/Sharing (CPRA): California residents can opt out of data sharing.
To exercise your rights, contact us at info@tapstitch.com.
6. International Data Transfers
For EEA residents, your data is processed in the US and Canada. We ensure legal safeguards through Standard Contractual Clauses (SCCs) approved by the European Commission.
7. Automated Decision-Making & Security
We do not use fully automated decision-making that significantly affects users. However, we may use:
- Fraud Prevention: Temporary blocking of suspicious IPs and failed payment attempts (manual review available).
Security measures include TLS encryption, firewalls, and access controls to prevent unauthorized data access.
8. Cookies & Tracking Technologies
Cookies improve your browsing experience by remembering your preferences and optimizing site functionality. To learn how to modify your browser settings or manage, block, or filter cookies, refer to your browser’s help section or visit resources like All About Cookies.
Essential Cookies (Required for Site Functionality)
| Name | Function |
|---|---|
| _ab | Used to grant access to the admin panel. |
| _secure_session_id | Maintains session navigation across the storefront. |
| cart | Stores shopping cart contents. |
| cart_sig | Ensures secure checkout transactions. |
| cart_ts | Helps with checkout process timestamps. |
| checkout_token | Facilitates secure checkout by authenticating the user session. |
| secret | Used in connection with checkout security. |
| secure_customer_sig | Identifies logged-in customers for authentication. |
| storefront_digest | Maintains customer login session and facilitates account updates. |
Reporting & Analytics Cookies
| Name | Function |
|---|---|
| _tracking_consent | Stores user preferences for tracking and data collection. |
| _landing_page | Tracks user entry pages for analytics. |
| _orig_referrer | Records the referring page that directed the user to our site. |
9. Do Not Track Signals
We do not alter our data collection in response to "Do Not Track" signals due to industry inconsistency in handling such requests.
10. Changes to This Policy
We may update this Privacy Policy periodically to reflect changes in legal requirements, industry standards, or our business practices. Any updates will be posted on this page, and for significant changes affecting your rights or how we process your data, we will notify you via email or other appropriate means.
If you have any questions about this policy or wish to exercise your rights, please contact us at info@tapstitch.com